Fuel is one of the largest drivers of unit sales within the Primus assortment, the only truly “consumable” product within our line. This fact alone allows us to make the greatest strides towards reducing our impact on the environment, focusing on just one product – fuel.
Moving towards Bio-based fuel
One of our main goals of developing the SIP Power Gas is to lead global brands and markets to build the resources, steps, and product demand needed to limit and phase out fossil fuels used in outdoor cooking. In other words, developing our SIP Power Gas enables us to start redrawing the outdoor-fuel-map by showing new ways of replacing old methods and materials with more sustainable alternatives.
Moving towards a sustainable future
One of the main goals of developing SIP Power Gas is to offer a sustainable canister fuel option and lead the way in phasing out fossil fuels used in outdoor cooking. SIP Power Gas is a first step in the path towards this future and is the first cornerstone product within the Primus Sustainable Improvement Program – SIP.
SIP helps Primus focus on sustainability when products or developing the best cooking equipment for conscious adventurers. Providing the most fuel-efficient stove options available, the choice of materials we use, building stoves to be life-long companions, and the fact that we offset the carbon emissions for all Primus fuel all play a part in achieving this goal. We aren’t there yet but we are looking ahead and making this journey with future generations in mind.